Survey: Nearly 90 percent of people will partake in social media for the 2012 Olympics

Monday, July 16, 2012 - 1:36pm

A recent study by showed that social media is expected to play a major role during the Summer 2012 London Olympics with 87 percent of people saying they will partake in social media or text friends about the Olympic events.

While only 9 percent of respondents plan to buy TVs for the Olympic Games, half say they would watch the Olympics in 3D if they had the right equipment.

TV is still the dominant (94 percent) platform on which people will watch the games, while 46 percent will watch on laptops, 39 percent on desktops, 31 percent on tablets, and 27 percent on smartphones.

The survey also found that while the overwhelming majority (97 percent) of people will watch the Olympics at home, one in five will also sneak in viewing at work, 28 percent will watch it at a restaurant/bar and 4 percent will watch at school. Additionally, survey respondents said they would watch an average of 6.7 hours of Olympic events during the week and 5.6 hours during the weekend.

“The 2012 Summer London Olympics are introducing the 3D TV experience to sporting events, something that has yet to be done on such a large scale,” said Yung Trang, President and Editor in Chief of “While the results indicate that not many people will actually be watching the events via a 3D TV, it’s simply because they don’t have access to the proper entertainment system and not because of a lack of interest. This is also the first Olympic games since social media use has become widespread. Both factors have serious implications for all national and international sports organizations and will dramatically affect the viewer experience.”

The survey also found that more people (16 percent) plan to buy devices to watch the 2012 Summer Olympic Games, compared with 13 percent for the 2008 Summer Olympics in Beijing. Respondents under 30 years old were most likely to purchase a new TV and those that were 60 years old were least likely to purchase a new TV for the Olympics this year. Additionally, over half of respondents will re-watch events by catching highlights on television and 38 percent will use a DVR.

The survey also found that social media activity will not be used more for the Olympics than normal. However, 87 percent of people said they will partake in some social media or will text friends about Olympic events. Over half of those surveyed said they would be cheering for a team or athlete via social media and/or texting. The majority of respondents (77 percent) said they will interact with Facebook the most while watching the Olympics. Additionally, because of ease of use, 57 percent of people said they would be using their laptop to interact with social media while watching the Olympics games.


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