CNN — Some call it art.
Others say this sign of Playboy's trademark bunny is offensive and doesn't belong in their small Texas town.
One resident filed a complaint with the Department of Transportation, which now says the sign wasn't permitted properly and must come down.
Lorette says he filed the complaint after other residents found it offensive and asked him to do something.
Playboy did not respond to local media's request for comment.
The owner of the land where the sign stands has 45 days to take it down.