(CNN) — Those craving a quick high can now stroll into a Colorado shop and buy marijuana for recreational use, legally.
The state made history Wednesday as the first one nationwide to allow special stores to sell marijuana for recreational purposes to anyone 21 and older.
As the rest of the nation ushered in the New Year, Colorado had another reason to celebrate: the so-called Green Wednesday.
"Prohibition is over," blared a flier for New Year's Eve festivities at Casselman's Bar in Denver. "Celebrate Cannabis freedom in style."
News reports trumpeted the first sale just after 8 a.m. local time.
As many as 30 stores throughout Colorado will sell recreational weed. But it's uncertain how many will open on the holiday, according to marijuana advocates and state officials.
Of the estimated 30 stores, 18 are in Denver, and several were expected to be open for business at the earliest allowed time, 8 a.m. MT. One Denver shop scheduled a news conference for the occasion.
"With Washington state next to implement marijuana legalization and other states strongly considering enacting similar laws, we believe this marks the beginning of the end of the nation's decades-long war on marijuana and its harmful human and fiscal toll," Ezekiel Edwards, a director at the American Civil Liberties Union, said in a statement.
But not everyone was applauding.
"Legalization -- with all of the American-style promotion that will accompany it -- is the last thing people in recovery, parents, communities -- and even our nation -- need right now," Smart Approaches to Marijuana said on its website.
A total of 136 stores received state licenses last week, but most apparently haven't obtained approval yet from their local governments to open on the first day that sales are legal, January 1.
In 2012, Colorado voters approved the sale of recreational marijuana, as did voters in Washington state. But Colorado is the first to have the pot shops up and running under regulations recently established by state and local governments. Colorado voters' approval in effect amended the state's constitution to allow for the retail sale of recreational pot. The state already allows medical marijuana.
Not all of the state is participating in the new law. A community can decide not to allow the shops, and in fact, most of the state geographically hasn't, including communities such as Greeley and Colorado Springs.
Proponents of the new law were dealt a setback last week when Denver and state officials threatened to shut down a private party at a dance club scheduled for January 1 celebrating the end of the prohibition against cannabis -- an event billed as "Cannabition." The organizers canceled the party because officials said it would violate a Denver ordinance prohibiting the public consumption of marijuana.
Cannabis can only be smoked on private property with the owner's permission.
Under the new state law, residents are now able to buy marijuana like alcohol. The cannabis purchase is limited to an ounce, which is substantial enough to cost about $200 or more. People from out of state can buy up to a quarter ounce.
In a vivid example of how recreational pot is a new reality for the state, Denver officials posted public signs in the tourist-populated corridor known as the 16th Street Mall. The street signs read, "Know the Law about Marijuana Use in Denver."
"You must be 21 or older to have or use retail marijuana," says one bulletin on the sign. But further below it, the sign warns readers that "it is illegal to use, display or transfer marijuana on the 16th Street Mall."
One of Colorado's main media outlets, The Denver Post, has even devoted a website to the history-making moment and its ongoing impact.
"The culture of cannabis, that's what we're here to talk about," says the newspaper's "The Cannabist" page. "As marijuana's coming-out continues, we'll report journalistically from our homebase in Denver, Colo. -- the site of recreational marijuana's first legal sale in the modern world on Jan. 1, 2014."
This week, Denver International Airport authorities banned all marijuana on the airport grounds. Medical marijuana had been legal to bring to the airport as long as it didn't go through security checkpoints, said airport spokeswoman Stacey Stegman.
But a total ban was implemented to avoid confusion as the recreational pot law rolls out, she said. Officials are concerned that a large influx of people may take marijuana to the airport and transport it across state lines.
So if a visitor brings marijuana to the airport and leaves it in the car to pick up a relative at the terminal, that visitor will be breaking the law and could face a fine of up to $999, Stegman said.
Colorado becomes the first place in the world where marijuana will be regulated from seed to sale. Pot is the third most popular recreational drug in America, after alcohol and tobacco, according to the marijuana reform group NORML.